We will look at two with respect to the banking sector.įirst: The share of loans bearing interest rate 9 percent and above rose to 56.1 percent by January-March of FY23. Among the cacophony (that has engulfed even mid-cap and small-cap), there are some data points that can give investors the right focus. Of course, the speed will vary within sectors. The quarterly earnings season is upon us and there is enough noise to suggest that listed firms will report another stellar bunch of numbers. It offers easy access to stories published on Moneycontrol Pro and gives a little extra by setting out a context or an event or trend that investors should keep track of. However, the content has to be top-notch.The Panorama newsletter is sent to Moneycontrol Pro subscribers on market days. And so people are also increasingly becoming open to paying for their content. ![]() “The good news is that over the last 12 months or so, a lot of organisations are putting their content behind the paywall. Krishnan said subscribers are increasingly opening up to the idea of paying for quality content. Moneycontrol Pro provides its subscribers a completely ad-free experience and its revenue entirely comes from subscriptions. We try to answer the questions investors may have,” he added. “All these features help people in their wealth creation and their investment journey. In the last year, they have started monthly webinars called MC Pro Masters Virtual that help users gain a larger perspective on important events that have a bearing on their investments. So we provide curated content from FT,” he said.Īpart from that they have a learn section on the app, to help people do their own analysis of different sectors, and news commentary, to provide insights. “It makes sense for them to understand what's happening around the world and I think FT is best in class when it comes to global markets. ![]() With markets being interconnected these days, Moneycontrol Pro has also entered into an exclusive editorial content partnership with the Financial Times to provide their subscribers global perspective. So information or analysis of some of these stocks is very difficult to find outside Moneycontrol.” It's an independent, in-house research team that, among other things, looks at stocks that no big brokerage or sell-side brokerage does. ![]() The backbone of Moneycontrol Pro is our research team. We spoke to people to understand what kind of coverage they would expect. Krishnan said, “It is a ruthless focus on the investors and what they want. They also have special sections for investment ideas, exclusive trading recommendations, independent equity analysis and even lessons from successful investors.Ĭontent is a key differentiator, as they provide to subscribers information that is not available anywhere else. The app provides an ad-free experience to the subscribers with personalised news, curated markets data, insights, analyses and trends. The Pro we launched is very different from what you see now and it will keep on evolving,” he said. So we have created something that will make their life easier and give them access to insights. We are all bombarded with so much information every day and investors are no different. The thinking always is in terms of what kind of content will our subscribers want, how we can help people in their wealth creation journey, what inputs we can provide them, how we can cut through the clutter. “At Moneycontrol Pro, we have always kept the investor first and foremost, whether it is redesigning our user interface or improving user experience. Krishnan attributes the success of the premium app to their continued focus on the investor. Moneycontrol Pro is a platform for investors and provides investment solutions. But ultimately it is thanks to our subscribers who have stayed the path with us and kept on giving us feedback about what they expect." We are happy that we've got that kind of validation within about two years from launch. Sharing his thoughts on the ranking, Krishnan said, “It is good news for us and a proud moment. The potential for the financial information industry is huge. All these people would need information ranging from very simple things like how to open a Demat account to complex things like what kind of trading strategy they must use. Despite the Covid outbreak last year, we saw a record number of Demat accounts being added and a record number of investors entering markets and starting investments/trading. ![]() Ravi Krishnan, Deputy Executive Editor,, believes that there is a demand for financial information today and Moneycontrol Pro aims to fill that gap.
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